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Several key trends are shaping the landscape for Meta in 2024: 1. **Video Content Evolution**: Longer videos are making a comeback across Meta platforms, with Instagram Reels now allowing up to 15-minute videos. This trend is driven by changing user behaviors and the platforms' extended video length capabilities [[❞]](https://blog.hootsuite.com/social-media-trends/). 2. **User-Generated Content**: User-generated content (UGC) is becoming increasingly significant, particularly on Facebook, where it drives higher engagement and click-through rates. Brands are leveraging UGC for more authentic connections with their audiences [[❞]](https://www.epidemicsound.com/blog/facebook-trends-2024/). 3. **AI Integration**: Meta is continuing to prioritize artificial intelligence, particularly in advertising. The AI Sandbox allows advertisers to test new AI-powered tools, such as automated image generation and resizing. This helps streamline ad creation and improve efficiency [[❞]](https://illumin.com/insights/blog/meta-advertising-trends-2024/). 4. **Metaverse Development**: Meta is heavily investing in the metaverse, focusing on creating immersive and interconnected virtual experiences. The integration of technologies like VR, AR, and blockchain is expected to revolutionize how users interact digitally [[❞]](https://www.blockchainmagazine.net/top-10-metaverse-trends-in-2024/). 5. **Threads**: Meta's Threads platform, designed for more personal content sharing, has seen significant growth with 124 million users globally. However, its user base primarily consists of Gen Z, and its long-term success remains to be seen [[❞]](https://www.websiterating.com/blog/research/meta-threads-statistics/) [[❞]](https://illumin.com/insights/blog/meta-advertising-trends-2024/). These trends indicate Meta's strategic focus on video content, AI, user-generated content, and the metaverse to drive engagement and growth in 2024.